She Is The Music Equality, inclusivity and opportunity for women in music.


  • Content Strategy
  • Database Architecture
  • Interactive Design
  • Interactive Development
  • Marketing collateral

She Is The Music is a nonprofit organization co- founded by Alicia Keys ( GRAMMY Award winning recording artist), Jody Gerson (CEO of Universal Music Publishing Group), Ann Mincieli (AK Worldwide/Jungle City Studios/Recording Engineer), Samantha Kirby Yoh (East Coast Music Department, WME), and Dr. Stacy Smith (USC), working to increase the number of women working in music – songwriters, engineers, producers, artists and industry professionals. They were looking to create an independent, global network that operates as a unifying organization for women from across the industry, creating strength and impact on a global scale. As an umbrella nonprofit, SITM also provides resources and support for female-focused initiatives that are working to create meaningful change – both through their own programs, as well as external efforts around the world.

Masscult worked closely with the SITM team, along with Billboard, to highlight their programs that include an all-female songwriting series, industry database of women creators, and mentorship program. We architected and executed an online user database / interactive resume, with advanced algorithms for precisely narrowing down search results in order to help up and coming female artists get their name out in the industry.

SITM’s need for intuitively designed marketing collateral for outreach and mentorship programs, live events, and recording workshops for female engineers and songwriters, was an undertaking Masscult expertly designed and directed. The creative execution of these important deliverables helped increase new donor interest, while effectively communicating SITM’s initiatives to serve women in the industry today while fostering the development of future generations.

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