Physical Graffiti Unpacking high-end digital collectibles with Echo Labs.


  • Brand Strategy
  • Interactive Design
  • Interactive Development
  • Marketing collateral
  • Social media management

Created by Echo Labs, Physical Graffitiâ„¢ brings the world of iconic graffiti to life in 3D. Inspired by famous stenciled artwork, these new works of art were first sculpted with meticulous detail; reimagining the flat, two dimensional, undetailed stenciled paintings into full three dimensional digital statues that have incorporated fine details never seen in the original works of art.

Masscult worked with Physical Graffiti to build and develop the Standard and Premium pack sales program for the digital collectibles, design and build the website, plus manage social media content and strategy from scratch. The entire NFT program was powered by our IP Waxify and includes a physical redemption of mini physical monkey figurines. Check out the Physical Graffiti site here for more.

Let's get started on something cool together.