EveryMan Ministries is a faith-based organization based out of Laguna Hills, CA that needed to supercharge their overall web presence, brand identity and marketing solutions for their fast-growing digital, podcast and live conference audiences. Masscult led the charge on migrating all of their content from a custom .NET legacy CMS to a sleek, intuitive WordPress site. The website was designed to act as a business intelligence tool driving various lines of revenue across each of EveryMan Ministries thriving platforms. This included integrating with Vimeo OTT to monetize the streaming of their massive video series library, setting up one-time and recurring donations functionality, and creating an online shop via WooCommerce that showcased a variety of products.
Additionally, EveryMan Ministries was in need of a logo and overall branding refresh to underscore their ferociously strong, bold and modern voice and that amplified their mission to revolutionize men’s ministry. Masscult was also responsible for building out the EMM podcast hosting and data analytics tracking while also implementing a daily devotional email campaign strategy to further EveryMan Ministries reach within their fan base.
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